✳STUDIO CONCEPT · FICTIONAL BUSINESS
THE DISCIPLINECampaign concept · Ad creative
THE SETTINGMIAMI, FL
THE STATUSIndependent concept study
✳01 / THE STARTING POINT
A business-shaped
challenge.
A fictional real estate brand needs more than another listing photo. The campaign should make the property feel specific and give interested buyers a useful next step.
✳02 / THE CREATIVE DIRECTION
Make every detail
pull together.
Lead with the view, then the detail. Develop portrait and landscape creative around one visual idea, connected to a focused property inquiry page. Measure inquiries when a real campaign launches.
✳THE PROJECT SCOPE
The pieces that make it work.
01
A coordinated story & feed ad set
02
A focused property inquiry direction
03
A campaign testing plan
This is a fictional design study. The artwork shows a proposed visual direction; there are no measured outcomes, client quotes or live integrations behind it.