✳STUDIO CONCEPT · FICTIONAL BUSINESS
THE DISCIPLINEBrand identity · Launch toolkit
THE SETTINGNEW YORK, NY
THE STATUSIndependent concept study
✳01 / THE STARTING POINT
A business-shaped
challenge.
A fictional fitness club is opening its doors. Its identity needs to feel distinctive from the first social post to a membership card.
✳02 / THE CREATIVE DIRECTION
Make every detail
pull together.
Build one flexible visual system: confident type, a small palette and useful templates. Carry the same idea across print, social and the membership experience.
✳THE PROJECT SCOPE
The pieces that make it work.
01
Logo direction, colors & typography
02
A social & print launch toolkit
03
A practical visual identity guide
This is a fictional design study. The artwork shows a proposed visual direction; there are no measured outcomes, client quotes or live integrations behind it.