✳STUDIO CONCEPT · FICTIONAL BUSINESS
Specialty coffee. Fresh bakes. Your daily ritual.
Menu, hours & how to visit ↗
THE DISCIPLINESocial identity · Content system
THE SETTINGWYNWOOD, MIAMI
THE STATUSIndependent concept study
✳01 / THE STARTING POINT
A business-shaped
challenge.
Great coffee is only half the story. This fictional café needs a recognizable visual voice and a clearer reason for someone to make their first visit.
✳02 / THE CREATIVE DIRECTION
Make every detail
pull together.
Build a warm palette around the daily coffee ritual. Give the profile a clear bio, reusable post formats and a mix of product, place and personality. Every post points to an accurate menu or visit information.
✳THE PROJECT SCOPE
The pieces that make it work.
01
A cohesive profile & social grid
02
Reusable post & Reel cover templates
03
A practical content direction
This is a fictional design study. The artwork shows a proposed visual direction; there are no measured outcomes, client quotes or live integrations behind it.